Play Beautiful

PlayBeautiful – the 2010 World Cup Experience – is NYC pop-up match-viewing hub. The central of the PlayBeautiful Pop-Up Shop is an indoor stadium, provided in partnership by Stadium Solutions, where soccer fans can enjoy real-time match viewing. PlayBeautiful also hosts the PlayBeautiful World Cup Store – featuring officially-licensed apparel by Adidas, Nike, Umbro, Puma, custom jerseys, and more – a mini training ground for Live soccer demos, a Sony PlayStation gaming zone, and a curated concessions area, offering a range of foods, drinks and “world cupcakes” prepared by local chefs.

Contractor: Layerframe - NY

Sub-Contractor: Serbian Consulting Network LLC - implementing provided web design and requested functionality in WordPress CMS.

CSS, HTML, JavaScript, layerframe, php, web site